Story
03 March 2026
UNFPA and Ecobrands join forces to support women survivors of violence
March is Women’s Month - a time to reaffirm that every woman and girl has the right to live in a safe environment, free from violence, coercion, and all forms of discrimination. In this spirit, the United Nations Population Fund (UNFPA) in Georgia and EcoBrands are joining forces to support women survivors of violence and their children. In celebration of the 100th anniversary of Weleda Skin Food, from 3 March until the end of the year, a portion of the proceeds from each product sold will be donated to a shelter operated by the National Network for Protection Against Violence. “This initiative represents both an expression of solidarity and a strong example of private sector social responsibility. It contributes to supporting women and girls who have experienced violence by helping ensure access to psychological, legal, and reproductive health services. We welcome this partnership with EcoBrands and look forward to continuing our joint efforts toward advancing women’s empowerment,” says Nana Avaliani, Gender Analyst at UNFPA.According to Natia Chincharauli, Executive Director of EcoBrands, throughout its 28 years of operation in Georgia, the company has consistently implemented various social responsibility initiatives. “As our company grows, we are committed to doing even more. Introducing Weleda to Georgia was driven by our desire to promote healthy products and lifestyles. We are proud to partner with an organization that works toward real, tangible change and delivers meaningful support to those who truly need it,” says Natia Chincharauli. The collaboration between UNFPA and EcoBrands highlights the critical role of partnerships with the private sector in addressing social challenges and ensuring that no one is left behind - especially women survivors of violence and their children. UNFPA continues to work with partners to prevent and respond to violence, mobilize resources, and implement joint initiatives aimed at achieving tangible change.