World No Tobacco Day, 31 May 2022

Tobacco threatens the health of every living being on Earth. The full cycle of tobacco cultivation, growth, production, consumption and waste poisons the air, the water, and the entire ecosystem. On World No Tobacco Day 2022, WHO highlights the latest facts on the environmental harm of tobacco life cycle and exposes the tobacco industry’s effort to greenwash its reputation by marketing its products as environmentally friendly.

Overall tobacco cycle: 25 million metric tons of waste every year

Globally, tobacco kills over 8 million people every year and fuels the prevalence of dangerous noncommunicable diseases (NCDs) such as cardiovascular disease, chronic respiratory diseases, cancer, diabetes, and more.

“We know that tobacco kills its users, but the harm goes far beyond the smoke of a cigarette. Every year, 4.5 trillion cigarette butts are discarded in the environment releasing over 7,000 chemicals – 70 of which are known carcinogens that pollute pavements, parks, and eventually waterways where they poison marine life”, said Dr Hans Henri P. Kluge, WHO Regional Director for Europe.

The environmental impact of tobacco use moves it from an individual issue to a global problem. Tobacco not only harms the individuals who use it and those around them but is a threat to sustainabledevelopment. Therefore, tobacco control requires a holistic approach and a whole of government and society engagement.

“In Georgia, around 11.400 people are dying and 2.4% of GDP is lost due to tobacco each year. The good news is that after the introduction of the new Tobacco Control law in 2018 rates of both active and passive smokers have been decreasing. In 2020 27.4% of adults were active smokers, while in 2016 the same rate was 31%. By sustainably reducing the rates of tobacco consumption, Georgia can create healthier environment for all, while also having a positive impact on country’s economy”- said Kakha Gvinianidze, National Professional Officer at WHO Country Office Georgia.

Beyond the smoke of a cigarette: how tobacco industry harms the environment

The harm tobacco production and waste causes is a hidden environmental hazard:

• Tobacco production contributes almost 84 million tons of CO2 emissions annually. That is equivalent to 280,000 rockets launching into outer space.
• The entire life cycle of a single cigarette requires approximately 3.7 liters of water. The average smoker could save up to 74 liters of water per day if they quit smoking.
• Approximately 200,000 hectares of land is cleared annually for tobacco growing and curing. It takes one entire tree to make 300 cigarettes.
• Farmers who plant, cultivate, and harvest tobacco may absorb as much nicotine per day as found in 50 cigarettes and expose themselves to poisonous pesticides. As a result, they and members of their families may get tumors, genetic changes, blood disorders, neurological disorders, and endocrine disruption.

Talking trash: behind the tobacco industry's 'green' public relations

To greenwash its reputation and portray itself as eco-friendly, the tobacco industry uses deceitful tactics. The industry’s self-reported data and marketing activities tend to mislead the public into minimizing the effects of tobacco growing on the environment and believing that tobacco production is not harmful.

“The truth is that from start to finish, the tobacco life cycle is an overwhelmingly polluting and damaging process, which puts already fragile ecosystems at risk and threatens the development of current and future generations around the world. It is our moral imperative to enable children to grow up free from the dangers of tobacco exposure and provide them with clean, safe and secure environments”, said Dr Nino Berdzuli, Director of the Division of Country Health Programmes at WHO/Europe.

On this WNTD WHO calls on general public, policy-makes, civil society, academia and other partners to:

• Give tobacco users an extra reason to quit. Quitting tobacco benefits your health and the environment.
• Support bans on single use plastics which include cigarette butts, plastic pouches used for nicotine products and smokeless tobacco and electronic waste
• Impose an environmental tax levy on the tobacco manufacturers, distributors and the consumer, across the supply chain for carbon emissions, air pollution and other environmental costs.
• Raise awareness of the tobacco industry’s greenwashing tactics
• Support tobacco farmers to switch to alternative, sustainable crops
• Support the implementation of comprehensive tobacco control policies

It’s time to say NO to tobacco for a healthier planet and healthier people.

Links:

World No Tobacco Day 2022: Tobacco’s threat to our environment

WHO factsheets on Tobacco Control in the WHO European Region

WHO webinar - Talking trash: Behind the tobacco industry's 'green' public relations